Fresh Fish display case LED lighting
How to create for attractive and enticing fresh fish display cases using LED lighting.
Nowhere are we as selective and critical of the produce that we take home than at the fresh fish counter. The lighting communicates to us if the produce is fresh and safe to consume. We analyse the way the light reflects off the fish, how clear the eyes are, how rich the colours appear, how fresh the fish is and how long it will last before it spoils.
Retailers often light fresh fish counters with a cooler lighting temperature, which can even prompt customers to recall the sea! Ice is a common prop in the fish display. Cooler colour temperature lighting will reflect and complement the ice, creating a whiter, crisper representation.
Lighting plays an important role here and retailers must ensure they provide good quality lighting with even uniformity. Retailers should be careful to not use too warm a light temperature or excessive light filters as this would impair the customers’ ability to make an informed decision. This type of lighting would distort the information required to decide whether the fish is safe to consume. Lighting which can portray colours across the spectrum evenly would give the most authentic reflection of the produce.
Points to consider for a LED Fresh fish displays:
- Reduced energy consumption and maintenance required throughout the fitting lifetime as LED typically offers lifetimes of around 50,000 hours.
- A neutral colour temperature with a high CRI >85Ra would be ideal to cover the variety of red and white fish. This would provide a bright illumination with an authentic portrayal of colour. Typically packaging is blue, which will also benefit from a cooler light.
- Dependent on the fish placement within the case, white fish would appear brighter with a cooler colour temperature >5000K, which will also emphasis the colour of the ice, whereas red fish such as salmon, prawns and langoustines would appear more saturated with a lower colour temperature <4000K.
- With slim LED luminaires, the fittings integrate seamlessly into the case, allowing the products the space to shine.