Grocery display case LED lighting
How to showcase the freshness, colour and vibrancy of fruit, vegetables and salads whilst reducing your environmental impact by using LED lighting.
When in the grocery section, nothing attracts and encourages a purchase more than the appeal and attraction of colourful, juicy fruits and vegetables. Customers are magnetised to the natural displays, however, there is a shift happening in customer buying behaviour. A recent supermarket disrupter, is the growing emergence of the refrigerated displays in the fresh grocery section.
Customers look to the refrigerated display cases within the fresh grocery sections for goods such as cut-fruit, prepared vegetables and salads. As customers move away from traditional snacks to healthier options and from fast to home cooked food, these products help to regain some time in their da., A convenience and benefit customers are happy and willing to pay for.
With the change of packaging and access to the produce, we have also changed the process by which we analyse the freshness. Before we would have used our sense of touch and smell to assess the ripeness of the produce, in a case we no longer have access to this method. Customers will rely on the visual cues and packaging information to determine if the product is safe to consume and how long it will last before it spoils.
Lighting plays an important role in attracting the customer and providing the right environment and visibility to make the final purchasing decision.
Retailers can use lighting to create a shopping experience that enhances and reflects the true colours of the produce. Poor lighting will inhibit the purchasing decision, too warm a light will decrease the natural vibrancy of green fruit and vegetables such as cucumber and lettuce whilst too cool a light temperature will wash out the colours of rich red tomatoes and peppers.
Points to consider for applying LED to fresh and chilled grocery produce:
- Retailers a variety of options available to them when choosing their colour temperatures. Colours should be chosen to enhance they colours of the produce on display.Where the is a range from blueberries and bananas to orangesand strawberries, a neutral lighting temperature from 2700K- 2500K could be used in conjunction with high CRI >85Ra solution. This would offer a good uniform natural ambience displaying warmer intense colours. Opting for 500-K with a CRI 85-90Ra will add vibrancy and sparkle.
- Nualight LED solutions keep grocery produce fresher for longer as there is no UV or Infra-red output so nutritional values of vitamins and minerals along with taste do not degrade as quickly when compared with fluorescent lighting.