Dawkins will drive ongoing global expansion at the specialist LED lighting technology company through the sales and marketing functions. His focus will be to accelerate Nualight’s growth in the retail sector as a full store specialist, whilst also overseeing the next phase of development by defining go-to-market strategies in new channels with new product solutions.
With over 20 years’ experience in the lighting sector, Dawkins has a track record of delivering rapid revenue growth by channel / sector management and innovative product design. With a formal education in electrical engineering, he moved into sales and marketing before holding senior and board positions at Philips, Cooper Industries and Sylvania culminating in him leading the MBO of JCC lighting in 2008.
Having developed a number of award winning products and the holder of several patents, Dawkins has developed a track-record of pushing the boundaries of lighting technology to give elegant but also efficient solutions to the end client.
He joins Nualight in 2015 having most recently managed a UK subsidiary of ABB.